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How to become a Marketing Executive

Marketing is a vital part of any business – shaping how organisations reach customers, influence decisions and drive growth.

If you’re creative, analytical and ready to take responsibility for campaigns, strategy and performance, this Level 4 Marketing Executive apprenticeship is your route into a meaningful marketing career.  

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Remit Training - How to become a Marketing Executive

What does a Marketing Executive do?

Remit Training - How to become a Marketing Executive

Plan & Launch Campaigns

You’ll design and deliver integrated marketing campaigns across both digital and offline channels - shaping how audiences discover, engage, and connect with a brand.

Manage & Segment Audiences

Using CRM systems and marketing platforms, you’ll identify, group, and target audiences effectively, ensuring every campaign reaches the right people at the right time.

Create & Brief Content

From writing copy to briefing creative teams, you’ll craft compelling content that’s consistent with brand tone and delivers measurable impact.

88%

Of employers are expected to recruit at least one entry-level marketing role in the next 12 months.

952,100

Sales, marketing, and related professionals in the UK as of Q1 2025

Remit Training - How to become a Marketing Executive

Why This Career Matters

Marketing is the engine behind every successful business. And Marketing Executives? They’re the ones driving growth, engagement, and brand success.

Organisations everywhere are looking for marketers who can blend creativity with strategy - shaping campaigns, influencing audiences, and delivering measurable results. In this career, you’ll help businesses grow, connect, and stand out in competitive markets.

What makes this path stand out:

  • High demand – Employers need marketers who understand not just content, but strategy, channels, and measurable outcomes.
  • Real impact – You’ll play a direct role in shaping growth, branding, and customer engagement.
  • Earn while you learn – Gain a nationally recognised Level 4 qualification while building real-world experience, without student debt.
  • Versatile future – Marketing skills open doors across every sector. From retail and tech to public services and beyond.

You’re not just creating campaigns. You’re building a career that shapes brands and drives business success.

Remit Training - How to become a Marketing Executive

What You'll Learn

This isn’t just about theory – it’s hands-on, practical, and built around the real work marketers do every day. You’ll gain the skills, confidence, and knowledge to plan, deliver, and measure campaigns that make an impact.

Core skills you’ll develop:

  • Campaign strategy and delivery: Plan and execute marketing campaigns across digital and offline channels to reach and engage target audiences.
  • Stakeholder and agency management: Coordinate with teams and partners to ensure every campaign supports business goals.
  • CRM and audience segmentation: Use customer data and marketing platforms to segment audiences and personalise communications.
  • Creative content and branding: Write, brief, and produce content that’s engaging, consistent, and true to brand identity.
  • Analytics, budgeting, and compliance: Track performance, report ROI, manage budgets, and ensure campaigns meet GDPR and brand standards.
  • Professional behaviours: Build transferable workplace skills – communication, teamwork, self-management, and problem-solving.

You’ll finish the programme with the full toolkit of a marketing professional – ready to plan, deliver, and evaluate campaigns that drive real results.

Remit Training - How to become a Marketing Executive

What it's like Day to Day

No two days are the same, and that’s what makes marketing exciting.

You’ll be part of a live marketing team, contributing to real campaigns that make an impact. One day you might be drafting a campaign brief or segmenting audiences; the next, you could be analysing performance data, preparing a presentation for stakeholders, or refining creative assets based on brand feedback.

It’s a mix of:

  • Creativity – crafting ideas, messages, and visuals that connect with audiences
  • Analysis – measuring results, tracking performance, and improving future campaigns
  • Collaboration – working with designers, agencies, and colleagues to bring campaigns to life

If you enjoy blending creative thinking with strategy and results, this is a role where you’ll thrive.

Remit Training - How to become a Marketing Executive

What sort of role can a Marketing Executive move into?

After completing your apprenticeship, you’ll be ready to step into roles such as: 

  • Marketing Executive 
  • Marketing Officer 
  • Campaign Executive 
  • Digital Marketing Executive 
  • Communications Executive 
  • Social Media Executive 
  • Content Marketing Executive 
  • Brand Assistant 
  • Marketing Coordinator 

 These positions involve planning and delivering marketing campaigns, creating content, managing social and digital channels, working with agencies, and analysing performance to support business objectives.

Career Progression 

As you gain experience, you can move into more advanced and specialist roles, including: 

Senior Marketing Executive

Leading campaigns, managing teams and overseeing marketing budgets.

Digital Marketing Manager

Specialising in online strategy, paid media and analytics.

Communications / PR Manager

Managing brand reputation and media relations. 

Brand Manager

Developing and maintaining a company’s image, voice and identity.

Content Strategist or SEO Manager

Focusing on storytelling, visibility and engagement across platforms.

Head of Marketing or Marketing Director

Driving organisational marketing strategy at a senior level.

Fill out the form to start your journey with Remit today.

From apprenticeships to tailored solutions and short courses, our programmes are built to unlock potential, fill skills gaps, and drive lasting impact for learners, leaders, and the businesses they power.

An apprentice

Ready to take the next step? 

If you're ready to build a career turning marketing creativity into business growth , this is your chance. 

Apply now or contact our team to explore opportunities and find the right fit.