As a retail manager you are responsible for delivering sales targets and a positive experience to customers that will encourage repeat custom and loyalty to the brand / business. It is a diverse role that includes leading and developing a team to achieve business objectives and work with a wide range of people, requiring excellent communication skills. Maximising income and minimising wastage are essential to the job and therefore you must develop a sound understanding of business and people management principles to support the achievement of the vision and objectives of the business. Retail managers champion the way for personal development, training and continuous improvement, encouraging their team to develop their own skills and abilities to enhance business performance and productivity.


There’s no formal entry requirements for you to start this apprenticeship but different employers will set their own requirements.


This apprenticeship will last at least 12 months, but will usually be around 18 months.


Progression from this apprenticeship would be into a retail store manager, senior retail manager, or area manager position


You’ll be studying a level 4 apprenticeship standard.