Retail managers are responsible for delivering sales targets and a positive experience to customers that will encourage repeat custom and loyalty to the brand / business. It is a diverse role that includes leading and developing a team to achieve business objectives and work with a wide range of people, requiring excellent communication skills.

Maximising income and minimising wastage are essential to the job and therefore individuals must develop a sound understanding of business and people management principles to support the achievement of the vision and objectives of the business.

Retail managers champion the way for personal development, training and continuous improvement, encouraging their team to develop their own skills and abilities to enhance business performance and productivity.


There’s no formal entry requirements for your employees to start this apprenticeship, so you can set your own entry requirements. However, it is expected that the individual would have worked with a supervisory role within the industry to start on this apprenticeship standard.


This apprenticeship will last at least 12 months but is expected to take around 18.

On programme support

Dedicated Remit digital skills trainers

EP (electronic portfolio)


We work with our employer partners to take the cost of delivering the relevant qualifications, combined with the relevant funding to provide a cost-effective solution with a demonstrable return on investment.