A Sales Executive is a sales person working in either the business to business or business to consumer markets with responsibility to sell a specific product line or service. They plan their sales activities, lead the end-to-end sales interaction with the customer and manage their sales internally within their organisation. They will be responsible for retaining and growing a number of existing customer accounts, and generating new business by contacting prospective customers, qualifying opportunities and bringing the sales process to a mutually acceptable close. 

A Sales Executive understands their organisation’s product(s) or service(s) in detail, and is an expert at analysing customer needs and creating solutions by selecting appropriate product(s) or service(s), linking their features and benefits to the customer’s requirements.


The duration of this apprenticeship is typically 18 months.

On programme support

  • Dedicated Remit development coaches
  • FUSE (online learning platform) 
  • EP (electronic portfolio)


We work with our employer partners to combine the cost of delivering the relevant qualifications, with the relevant funding to provide a cost-effective solution with a demonstrable return on investment


The end point assessment (EPA) is specifically designed to test the occupational competence of the apprentice to undertake the Sales Executive job role and the assessment approach will cover all the knowledge, skills and behaviours defined in the standard. The EPA consists of three distinct assessment methods, listed below, and all of them must be passed for the apprentice to successfully complete the apprenticeship programme:

  • Work-based project
  • Presentation, including a sales pitch, with questions and answers
  • Professional discussion supported by a portfolio of evidence, including; a structured Q&A session and an exploratory discussion

Benefits to your organisation

  • Our programmes are tailored to your organisation
  • Our people become your people
  • Reduce recruitment costs and develop new recruits
  • Increase productivity and your bottom line
  • Develop a skilled and motivated workforce
  • Make hiring simpler and cheaper
  • Flexibility for existing employees
  • Fill your skills gaps